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Tech Secrets: Why is the letter “e” in the “Google” logo always tilted?

why e in google is tilted
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Tech Secrets: Why is the letter “e” in the “Google” logo always tilted?

Google said 
"Our new logotype is set in a custom, geometric sans-serif typeface and maintains the multi-colored playfulness and rotated ‘e’ of our previous mark—a reminder that we’ll always be a bit unconventional."
But god knows what a secret lies behind this giant company's logo. 

Many people tend to associate upwards-tilted 'e' with a smiling face (the most popular example for this would be the Heineken's 'e' which is rounded to appear more friendly and is tilted upwards to mimic a smiling face). So it is quite likely that Google arrived at this quirky logo in its quest for playfulness/unconventionality.

Also, Some believe that it is "Don't be evil" may be the most valuable thing Paul Buchheit made for Google, because it may turn out to be an elixir of corporate youth. I'm sure they find it constraining, but think how valuable it will be if it saves them from lapsing into the fatal laziness that afflicted Microsoft and IBM

In the same way Dell also has the e Tilted plus again yes it is a Giant. 

So this is artistic and some analysis provided data that tilted e in the logo can be creative and people might choose it over anything else. Colors dont get creative but tilted does. 

So make sure to stay tuned here for more tech giant's secrets.

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why e in google is tilted

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